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Marketing and Enrollment Area Manager

Company: Charter Schools USA
Location: Baton Rouge
Posted on: January 16, 2022

Job Description:

The Marketing and Enrollment Area (M&E) Manager is responsible for marketing schools and enrollment of students to Charter Schools USA school in their assigned area. Ultimate success is reaching programmatic capacity by recruiting new students and retaining existingones. ESSENTIAL DUTIES AND RESPONSIBILITIESMarketing and Enrollment (M&E) Area Subject Matter Expert and Point of Contact-- Creates a strong working relationship with stakeholders with proactive and consistent communications.-- Meets with state and school stakeholders periodically to work/report on the development and execution of marketing plans, prioritize efforts, and advise and prepare for future initiatives.-- Provides day-to-day local/school marketing and enrollment support and provides ongoing guidance-- Works with National M&E to ensure local alignment and compliance with corporate strategy/plans, best practices, guardrails, and policies/procedures; and maximizes the scalability/ROI of efforts.-- Maintains knowledge of market insights and developments and innovative M&E developments and recommends strategies and initiatives that improve relevance and performance of M&E efforts-- Acts as a conduit of information/insights between local, state/area, and national stakeholders.-- May collaborate and support cross-functional national marketing efforts that affect local efforts.-- Acts as the agency/vendor's single point of contact to facilitate local/school activity.-- Updates board stakeholders on market insight, M&E performance, and future efforts/direction as needed-- Collaboratively develops and oversees fully integrated school M&E plans, ensuring leveraging of school identities and consumer understanding, and integration of Corporate M&E strategies and policies-- Supports annual marketing and enrollment budget efforts and oversees management at the school level-- Attends professional development opportunities to update skills and understanding of M&E practices and associate CSUSA software and hardware Awareness and Consideration of CSUSA Schools (Marketing)
Acquisition and Retention of Students (Conversion/Enrollment)-- Develops, counsels schools on, and monitors funnel conversion strategies and efforts that help fuel conversion and retention-- Leverages CRM for conversion strategies and monitors and reports on CRM activity to improve performance-- Oversight and management of CSUSA school enrollment processes in support of enrollment goals; Implementing quality assurance measures to ensure processes are followed with fidelity in progress in enrollment is made.-- Counsels schools to develop annual marketing and enrollment plan initiatives to recruit and retain existing families at the school level, meeting periodically on execution and status of plan.-- Ongoing counsel and oversight of school recruitment events-- Serves as a leader to assure that schools are adequately resourced with personnel, technology/systems and have the understanding and skillsets to succeed in enrollment goals-- Identifies enrollment and retention best practices
Records Management and Reporting-- Monitors and reports on M&E performance and its associated ROI and KPIs such as the number of leads, applications, cost per lead/acquisition, conversion metrics, etc.-- Collaborates with schools and national stakeholders to ensure alignment of metrics, reporting, and initiatives-- Maintains the knowledge and skills required to systematically protect, update and manage records and information in all formats of associated enrollment systems, from creation or receipt through processing, distribution, organization, storage, retrieval, and disposition and develop training procedures for schools.-- Ensures school compliance/adherence to the district, state, federal, and CSUSA regulations guidelines regarding student records, including but not limited to attendance and grades, the Family Educational Rights and Privacy Act (FERPA), as well as assist in the development and enhancement of enrollment policies and procedures.-- Oversee district and state submission for school funding adhering to master scheduling, course coding, teacher certification, class size, and other factors that impact budget.-- Comply and assist with district audits.-- Coordinate with CSUSA departments (e.g., food services, academics) to ensure tight PowerSchool integration for optimal system usage.-- Assist in clearing CSUSA and district error reports for proper year-long PowerSchool database flips, maintenance.-- Serve as a lead subject matter expert for all enrollment associated systems at CSUSA, parishes/district, and state.-- Determine records and information management training requirements for school staff and helps develop training resources such as manuals in coordination with national-- Assist regulatory and law enforcement personnel in locating students and their records.-- Works with IT support/system vendors to ensure effective scheduling and process and implementation of data migration, changes, and updates. Training and Development-- Onboards, trains, and develops school marketing and enrollment personnel, including M&E seasonal activities such as CRM use and management, data clean-up, report usage, the start of the year, end of the year, intent to return (I2R), enrollment pipeline management, lead management, and formal state reporting, lotteries.-- Oversees, develops, and hosts periodic and ongoing school-based marketing and enrollment updates and training to ensure alignment with goals and strategies, compliance/adherence to processes, and proper systems use.-- Coaches/mentors school-based marketing and enrollment personnelSKILLS AND KNOWLEDGE1. Experience and strength at Integrated / Omnichannel Marketing2. Exceptional interpersonal communication skills, with a heightened mindset of collaboration and team mindset.3. Digital Marketing experience, designing and monitoring campaigns, website, email, and social platform activity.4. Strong speaking, writing, and listening skills; Spanish is a plus.5. Strong project management, process and meeting facilitation skills.6. Well versed in marketing analytics, working with data, and skilled at monitoring and reporting out metrics/indicators7. Innovative, process and service-oriented mindset and behavior.8. Demonstrated capability of managing and delivering multiple, overlapping projects on budget, schedule, and scope9. Strong commitment to continuous improvement and results.10. Superior resourcefulness, problem-solving and change management skills. Please list in number format all skills and knowledge for the position JOB REQUIREMENTS-- Bachelor's Degree in Business or Marketing or equivalent-- 5+ years of general marketing strategy and support experience. Inclusive of developing integrated plans and leading the development and execution of the assets/materials and initiatives within the plan.-- 3+ Sales or enrollment experience-- 2+ years of digital experience, developing and monitoring SEM/SEO activity, paid and organic social media campaigns, and a digital content strategy.-- Experience working with several stakeholders and multiple projects that require alignment and collaboration.-- Experience managing budgets-- Marketing operations/analytics experience-- Project management responsibilities-- Experience working with agencies and contractors-- Microsoft Office proficiency-- Service industry experience and matrix organization experience are a plus-- Adobe Illustrator, SharePoint, CRM, and graphic design experience are a plus. PHYSICAL DEMANDS-- No physical exertion required.-- Travel within or outside of state.-- Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move objects. FLSA OVERTIME CATEGORYJob is exempt from the overtime provisions of the Fair Labor Standards Act. DECLARATIONThe Charter Schools USA Human Resources Department retains the sole right and discretion to make changes to this job description. Any employee making changes unauthorized by Human Resources Department will be subject to disciplinary action up to and including termination.

Keywords: Charter Schools USA, Baton Rouge , Marketing and Enrollment Area Manager, Advertising , Baton Rouge, Louisiana

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