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Marketing Manager

Company: Louisiana State University
Location: Baton Rouge
Posted on: June 14, 2019

Job Description:

OverviewThe Marketing Manager reports to the CMO of LSU Online. This position plays a critical role in managing and executing the marketing activities for Digital and Continuing Education, with responsibilities to ensure strong, quality lead generation and lead nurturing to lead to enrollment goals within annual budget guidelines for Continuing Education. This position will require high collaboration with the Enrollment Specialist and Learning Specialist team to contribute to recruiting and retaining quality students. Job ResponsibilitiesManagement and execution of marketing campaign and plan, including development of marketing assets. (35%)Create, execute & monitor performance for marketing automation for lead nurturing and database marketing initiatives to drive recruitment and retention results, including e-mail segmentation and messaging, texting outreach, creation/execution of webinars, etc. (25%)Analyze trends and adjust based on performance results. Report results internally and with program teams on a bi-monthly basis for basic data, and each term for a more strategic update. (10%)Ensure brand alignment and develop branding / persona marketing for new and existing offerings. (10%)Research trends on performance metrics, competition, higher education space. Make recommendations for new tests / initiatives to preserve competitive advantage. (10%)Co-management of social media specialist to ensure close collaboration of channels and to help to develop content with an eye for what can be used to drive SEO results. (10%) Minimum QualificationsBachelor's Degree and 3 years of professional experience in marketing, recruitment, sales, customer service or related field. Digital marketing experience required. Preferred QualificationsPreferably in marketing, public relations, English/writing, business. 3-5 years of marketing experience, with a preference given to higher education experience. Strong attention to detail, especially in copy editing and brand management, is required. This position demands an individual who will thrive under pressure and who is comfortable with consistently changing and demanding priorities. Experience with a CMS system, Pardot, Salesforce, texting platforms, Excel, project management software, Google Analytics is a plus. Special Instructions:Please provide cover letter, resume and three (3) professional references including name, title, phone number and e-mail address. A copy of your transcript(s) may be attached to your application. However, official transcripts are required prior to hire. Attach ALL required documents under the "Resume/CV" section of your application. Additional Position Information:Background Check - An offer of employment is contingent on a satisfactory pre-employment background check. Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more! Position is open until filled. LSU is committed to diversity and is an equal opportunity / equal access employer. HCM Contact Information:Questions or concerns can be directed to the LSU Human Resources Management Office at or emailed

Keywords: Louisiana State University, Baton Rouge , Marketing Manager, Advertising , Baton Rouge, Louisiana

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