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Media Buyer/Planner

Company: The Automotive Marketing Group
Location: Baton Rouge
Posted on: August 16, 2019

Job Description:

The Automotive Marketing Group is currently looking for an experienced Media Buyer/Planner. We are seeking a highly-skilled professional who is detail-oriented and has strong negotiating and time management skills. The ideal candidate will have a broad foundation in media buying and planning along with the experience that will make them comfortable in navigating an increasingly complex media landscapeResponsibilities Include Research and analyze media opportunities and make recommendations based on client objectives and optimal ability to target intended audience Plan, negotiate, and buy media schedules Maintain media buys and perform monthly billing reconciliation, securing credits or makegoods as necessary Perform radio and television post-analyses and secure underdelivery weight as necessary Manage workload and work proactively to juggle various tasks in order to meet deadlines Assist in development of client presentations and preparation for meetings Stay abreast of industry trends and strategiesDesired Experience & Background Four-year college degree in advertising or marketing preferred 2-5 years of broadcast media buying experience in an agency setting Comprehensive understanding of media planning and buying principles, techniques and terminology Strong negotiation skills and ability to develop working relationships with vendors Highly organized, analytical and detail oriented Strong verbal and written communications skills Professional and positive, team-player attitude Self-motivated and self-directed Must have thorough understanding of Nielsen ratings and methodology Strong Excel skills preferred, experience with Strata media buying software a plusPerks Competitive salary based on experience Fully stocked kitchen with snacks and drinks galore Great co-workers and a fun work environment Relaxed dress code 401K Matching Health Insurance Benefits/ Vacation and Sick DaysThis position is full-time with benefits. It is on site and not a telecommute job.No phone calls please. Equal Opportunity Employer.The Automotive Marketing Group is expanding rapidly and we have an immediate opening for a media buyer/planner. We specialize exclusively in the automotive industry, currently working with 30+ dealers We offer a range of services included strategic marketing, electronic as well as digital media placement, and creative services.

Keywords: The Automotive Marketing Group, Baton Rouge , Media Buyer/Planner, Advertising , Baton Rouge, Louisiana

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