Marketing Communications Manager

Company: Wolters Kluwer
Location: Baton Rouge
Posted on: May 27, 2023

Job Description:

R0034504
Marketing Communications Manager
MA or Remote, U.S.
The Marketing Communications Manager is a seasoned communications and marketing professional with expertise in performance content writing, storytelling principles, and best practices for effective written communication. You use various strategies to create an impression, raise awareness, and encourage a response by the target audience for the organization and its products, services, and brands. You work independently but are also a strong collaborator across teams.
ESSENTIAL DUTIES & RESPONSIBILITIES

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  Provides creative writing services for the development of advertising/marketing materials to effectively represent the healthcare software products, services, brands and/or the organization to customers, prospects, and influencers.
  
  
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  Produces content that is aligned with audience insights, including SEO recommendations, to maximize performance of messaging through the lens of user experience best practices.
  
  
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  Is deadline oriented and able to manage timelines.
  
  
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  Promote thoughtful ideation around process improvement, test-and-learn strategies, and creative thinking around new modes of content delivery.
  
  
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  Interprets business challenges and recommends best practices to improve content marketing processes and services.
  
  
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  Is able to collaborate and adapt to support multiple styles of copywriting as needed, including support for long-form articles, emails, social content, paid advertising, script writing, and other cross-channel points of collaboration.
  
  
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  Partners with management and across Marketing on content performance of campaigns and programs and improves content according to lessons learned.
  
  
  QUALIFICATIONS
  Education:
  
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    Bachelor's degree in Marketing, Communications, Journalism or a related field of study preferred, or equivalent experience
    
    
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    Master's degree in Marketing, Communications, Business, or other related fields of study a plus
    
    
    Required Experience:
    
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    • 6+ years' experience in content marketing management, B2B experience is desirable
      
      Preferred Experience, Knowledge, Skills & Abilities:
      
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        Healthcare or pharmaceuticals experience a plus
        
        
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        Strong analytical, organizational, and managerial skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment
        
        
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        Excellent oral and written communication skills
        
        
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        Must be innovative, detail-oriented, and a problem-solver
        
        
        Travel Requirements: up to 10%
        EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Keywords: Wolters Kluwer, Baton Rouge , Marketing Communications Manager, Executive , Baton Rouge, Louisiana