DIRECTOR OF BRAND MARKETING
Company: Franklin Covey
Location: Baton Rouge
Posted on: September 25, 2024
Job Description:
"We enable greatness in people and organizations everywhere.
"FranklinCovey (NYSE: FC) is the workplace of choice for Achievers
with Heart . We are one of the largest and most trusted leadership
companies in the world, with directly owned and licensee partner
offices in over 160 countries and territories. With more than 2,000
global associates, FranklinCovey transforms organizations by
partnering with clients to build leaders, teams, and cultures that
get breakthrough results through collective action. Our services
and products are primarily delivered through our subscription
offerings, which are comprised of the FranklinCovey All Access Pass
, which is primarily sold through our Enterprise Division, and the
Leader in Me membership, which is designed specifically for our
Education Division. Enterprise clients include Fortune 100 ,---
Fortune 500 , thousands of small and mid-sized businesses, and
numerous government entities. FranklinCovey Education has shared
our programs, books, and content with thousands of public and
private primary, secondary, and post-secondary schools and
institutions.To learn more, visit franklincovey.com .Title:
Director of Brand MarketingDivision & Department: Corporate
MarketingStatus: Full-Time ExemptReports to: VP, MarketingLocation:
Remote - Anywhere in the contiguous USJob SummaryAre you a seasoned
marketing professional with a passion for building strong brands?
Do you thrive in a collaborative environment and possess a deep
understanding of brand strategy and measurement? If so,
FranklinCovey, a global leader in leadership development, seeks a
Director of Brand Marketing to join our dynamic team.FranklinCovey
is a powerful heritage brand, well-known for some of the
best-selling leadership books and courses in human history. That
said, we need to ensure we are as relevant to the next generation
of buyers as we were to the previous. Navigating that challenge -
building on our trusted foundation while positioning ourselves for
the future - is at the core of this work.Essential Job
Functions
- Developing and leading the implementation of a long-term brand
strategy aligned with FranklinCovey's vision, mission, positioning,
and core values.
- Craft a compelling brand narrative that bridges our heritage
with a modern vision, unifying perceptions and reigniting consumer
passion.
- Analyzing market research to understand target audience needs,
competitor landscape, and industry trends, informing brand
positioning and messaging.
- Defining and managing the brand voice and messaging to ensure
consistent communication of the brand essence across all
touchpoints.
- Overseeing the development of compelling brand stories that
connect with the audience emotionally and build brand loyalty.
- Crafting compelling client-facing marketing copy that resonates
with target audiences and aligns with the overall brand
strategy.
- Developing and managing a social media strategy to build brand
awareness, engagement, and community among target audiences.
- Collaborating with other marketing leaders (Product Marketing,
Demand Generation, Public Relations) to ensure brand alignment
across all departments globally.
- Developing and implementing a comprehensive set of brand
metrics to track brand awareness, perception, and return on
investment (ROI) of brand-building activities.
- Leading the analysis of brand sentiment and brand advocacy to
gain insights into customer and public perception.
- Providing guidance on FranklinCovey's brand identity guidelines
(logos, colors, fonts, imagery) to maintain brand consistency
across all marketing materials.
- Provide guidance to a team of associates focused on brand
development.Basic Qualifications
- 10+ years of experience in brand marketing.
- Bachelor's degree in Marketing, Communications, Business, or
directly related field.Preferred Skills & Experience
- Master's degree in Marketing, Communications, Business, or
directly related field.
- Proven track record of developing and implementing successful
brand strategies.
- Expertise in market research, data analysis, and brand
measurement methodologies.
- Excellent communication, collaboration, and leadership skills
to work effectively with internal and external stakeholders.
- Experience in developing and managing social media strategies
for a B2B audience.
- Strong understanding of the L&D industry and its
competitive landscape.For location-specific compensation:California
- Anticipated compensation for this position is $170-215k base
salary. Actual offer may be outside of this range and will be
determined by education, experience, knowledge, skills, and
abilities, as well as geographic location, internal equity and
alignment with market data.Colorado -
https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=kHf2ubHawaii
- Not hiring in this locationNew Jersey -
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York -
https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=TAQvV7Maryland
-
https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=05vQO9Washington
-
https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EfYEQ9zn8W5Ntr0Z62UD6tUBSOxU53NzOqTKnEzB5wupAQ?e=jcT5obBenefits
include medical, dental, and vision insurance, HSA, employee stock
purchasing program, 401(k), paid time off, holiday pay, and more.
Please visit https://franklincoveybenefits.com/ for
details.#LI-Remote#LI-AT1Unless otherwise noted, applications will
be accepted for a minimum of three (3) days from the initial
published date on the FranklinCovey job board, but the posting may
close at any time after the specified duration.Employer
InformationPlease visit franklincoveybenefits.com for a complete US
benefits overview. Benefits may include medical, dental, or vision
insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing
options, or other benefits. To determine status eligibility, visit
https://franklincoveybenefits.com/enroll/ .For an overview of our
Interview Process, please visit
https://franklincovey.com/careers/working-at-franklincovey/
.FranklinCovey is an equal opportunity/affirmative action employer.
All qualified applicants will receive consideration for employment
without regard to sex, gender identity, sexual orientation, race,
color, religion, national origin, disability, protected Veteran
status, age, or any other characteristic protected by law. Please
visit https://www.franklincovey.com/careers/notices-and-provisions/
for our full Equal Employment Opportunity policies and Notice and
Pay Transparency Nondiscrimination Provision.Direct Reasonable
Accommodation requests toaccommodations@franklincovey.com.For our
Privacy Policy, please visit https://www.franklincovey.com/privacy
(https://sites.google.com/franklincovey.com/equal-employment-opportunity/adaraptnp)
.
Keywords: Franklin Covey, Baton Rouge , DIRECTOR OF BRAND MARKETING, Executive , Baton Rouge, Louisiana
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