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Channel Manager (Google Ads and Microsoft Ads)

Company: Louisiana Economic Development
Location: Baton Rouge
Posted on: September 12, 2019

Job Description:

BBQGuys seeks a Channel Manager (for Google Ads and Microsoft Ads). Skills & Abilities (Required) In our fast paced and highly collaborative environment, these are a must to hit the ground running. Personality

  • Self-starter, Coachable, Tenacity, Attention to Detail Soft Skills
    • Grammar, Creative Writing, Communication
    • Working collaboration with agencies
    • Working remote or managing remote relationships Technical Skills
      • Google AdWords / AdWords Editor
      • Google Analytics
      • Microsoft Ads / Ads Editor
      • Microsoft Excel, Pivot Tables
      • Direct Account Management
      • E-commerce Platforms (Magento, etc.)
      • Feed Management (Feedonomics, etc.)
      • Reporting (Power BI, Adobe Analytics, etc.) Other
        • E-commerce Marketing Multi-brands
        • E-commerce marketing In-house brands Skills & Abilities (Bonus) In our fast paced and highly collaborative environment, these will put you on the fast track. Technical
          • Social Channel Management (Facebook/Instagram, Twitter, Pinterest, etc.)
          • Knowledgebase Management (Confluence, etc.) Other
            • Industry Experience (Home & Garden) About the position As a Channel Manager you will directly and indirectly through your team: create, manage and report on performance of channels under management. In addition, you are expected be able to create and implement new strategies to grow the channels under manage to deliver on the core KPIs of (Rev, Spend, ROI). Duties & Responsibilities Your primary duties will be to lead the Channel team in delivering on your return on ad spend targets by both managing others and direct implementation of:
              • Multi-Channel Management
              • Multi-Channel KPI Reporting
              • Multi-Channel Ad Platform Audits
              • Multi-Channel Roadmap Planning & Execution
              • Multi-Channel Campaign Promotion Execution
              • Campaign Analysis & Makeovers
              • Campaign Search, Keyword Trend Analysis
              • Campaign Experiments & Ad Testing
              • Campaign Promotion implementation
              • Campaign Ad copy development
              • Knowledgebase management related to your channels Scope / Scale You will be working with multiple advertising channels across multiple sites
                • Channels: Google Ads and Microsoft Ads
                • Campaign Types: All (Audience, Display, DSA, Search, Shopping, Video)
                • Campaign Count: hundreds per channel
                • Catalog Size: -Tens of thousands of products, -hundreds of brands
                • Team: Individual contributor, but will work with other Analysts in the same channel
                • Ad Budget: Multi-million-dollar ad spend Founded in 1999 and based in New Orleans, iSeatz is a leading travel commerce and ancillary merchandising technology company for travel, financial services and entertainment brands. Focused on customization and backed by proven deliverability, reliable advanced analytics and travel lifecycle expertise, iSeatz sets the bar for a superb travel journey from the very first search. The award-winning iSeatz OneView platform meets brands exact requirements for delivering a highly personalized and engaging commerce experience that drives conversions, customer satisfaction and advocacy. iSeatz custom digital experiences allow prospective travelers to search, discover and book a spectrum of travel-related products. iSeatz travel technology solutions connect people to unique travel journeys, generating over $2.5 billion in annual sales for our partners each year from more than three million annual bookings. The iSeatz partner portfolio includes brands such as American Express, Air Canada, Amtrak, Expedia, and IHG. iSeatz is located on Magazine Street within the historic Warehouse and Arts District, with offices in the Intellectual Property (IP) Building. Our work space is dog friendly and designed in an open floor format allowing for maximum team collaboration. - provided by Dice

Keywords: Louisiana Economic Development, Baton Rouge , Channel Manager (Google Ads and Microsoft Ads), Executive , Baton Rouge, Louisiana

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