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Retail Marketing and Events Coordinator

Company: Lapco Manufacturing INC
Location: Morgan City
Posted on: November 26, 2022

Job Description:

Description: OVERVIEW This position is responsible for direct support of the Marketing Manager in retail and events coordination, communication, and production of North American retail marketing and event initiatives, along with support for communications, social media, and digital strategy for a 360 approach to building brand awareness & driving incremental sales. Work Location: Morgan City, Louisiana This Position is not Remote Job responsibilities include but are not limited to the following: RETAIL MARKETING

  • Work with Marketing Manager, National sales Manager, and field sales to implement the retail marketing and events strategy.
  • Partner with marketing & sales teams to identify a retail strategy to drive incremental sales.
  • Work closely with District and Store Managers to communicate, receive and evaluate all field local marketing requests.
  • Identify solutions to store specific issues that address the need, and maintain brand consistency.
  • Assist in identifying key markets and partners. Coordinator logistics, vendors, and promotional materials. EVENT COORDINATION
    • Manage booth bookings and exhibitor registration.
    • Arrange travel and accommodation logistics.
    • Promote the brand through networking & content generation.
    • Coordinate the logistical requirements such as in and outbound freight, equipment rentals, and materials management.
    • Running the floor to ensure the event operates smoothly. REPORTING & ANALYSIS
      • Compile post-event recap analysis data identify future opportunities and track ROI.
      • Track all events/programs to ensure accuracy for hindsight.
      • Analyze business and execute goals based on projection and trend.
      • Manage retail display and materials inventory
      • Manage trade show booth, display, and giveaway inventory. COMMUNICATION & SUPPORT
        • Collaborate across departments to support execution of marketing calendar to reinforce seasonal and brand messaging for retail and events.
        • Collaborate with cross-functional partners on workflow to meet deliverables and deadlines.
        • Update appropriate calendars and apps to reflect confirmed retail marketing programs and events.
        • Manage the processing of all retail marketing and events program invoices to ensure the budget is up to date.
        • Provide administration and other ad hoc support as needed. Requirements: PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIREDEducation/Experience:
          • 2+ years' experience in retail merchandising and event planning/coordination.
          • Apparel/fashion retail industry experience preferred.
          • Bachelor's degree in a related field or equivalent experience preferred.
          • Proficient in Microsoft Suite. Travel Requirements:
            • Willingness and ability to travel-up to 25%. Physical Requirements:
              • Frequently lifting, move, or transport boxes or items weighing up to 50 lbs.
              • Ability to stand and walk for extended periods.
              • Ability to safely climb or descend a ladder while carrying up to 20 lbs.
              • Ability to travel unassisted. Personal Characteristics:
                • Excellent written and verbal communication skills.
                • Action-oriented; drive fore results.
                • Creative thinker.
                • Problem solver.
                • Organized; resourceful.
                • Proactive and positive attitude. PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIREDEducation/Experience:
                  • 2+ years' experience in retail merchandising and event planning/coordination.
                  • Apparel/fashion retail industry experience preferred.
                  • Bachelor's degree in a related field or equivalent experience preferred.
                  • Proficient in Microsoft Suite. Travel Requirements:
                    • Willingness and ability to travel-up to 25%. Physical Requirements:
                      • Frequently lifting, move, or transport boxes or items weighing up to 50 lbs.
                      • Ability to stand and walk for extended periods.
                      • Ability to safely climb or descend a ladder while carrying up to 20 lbs.
                      • Ability to travel unassisted. Personal Characteristics:
                        • Excellent written and verbal communication skills.
                        • Action-oriented; drive fore results.
                        • Creative thinker.
                        • Problem solver.
                        • Organized; resourceful.
                        • Proactive and positive attitude.

                          PI

Keywords: Lapco Manufacturing INC, Baton Rouge , Retail Marketing and Events Coordinator, Hospitality & Tourism , Morgan City, Louisiana

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