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Channel Analyst (Google Ads and Microsoft Ads).

Company: Louisiana Economic Development
Location: Baton Rouge
Posted on: September 13, 2019

Job Description:

BBQGuys seeks a Channel Analyst (Google Ads and Microsoft Ads).Skills & Abilities (Required)In our fast paced and highly collaborative environment, these are a must to hit the ground running.Personality

  • Self-starter, Coachable, Tenacity, Attention to DetailSoft Skills
    • Grammar, Creative Writing, CommunicationTechnical Skills
      • Google AdWords / AdWords Editor
      • Google Analytics
      • Microsoft Ads / Ads Editor
      • Microsoft Excel, Pivot Tables
      • Direct Account ManagementSkills & Abilities (Bonus)In our fast paced and highly collaborative environment, these will put you on the fast track.Soft Skills
        • Working collaboration with agencies
        • Working remote or managing remote relationshipsTechnical
          • Reporting (Power BI, Adobe Analytics, etc.)
          • Feed Management (Feedonomics, etc.)
          • E-commerce Platforms (Magento, etc.)Other
            • Industry Experience
            • E-commerce Marketing Multi-brands
            • E-commerce marketing In-house brandsAbout the positionAs a Channel Analyst, you will create, manage and report on performance of your channel. In addition, you ll be expected be able to deliver on the core KPIs of (Rev, Spend, ROI) set for that channel.Duties & ResponsibilitiesYour primary duties will be to support the Channel team in delivering on their return on ad spend targets by assisting with:
              • Campaign Analysis & Makeovers
              • Campaign Search, Keyword Trend Analysis
              • Campaign: Experiments & Ad Testing
              • Campaign: Promotion implementation
              • Campaign: Ad copy development
              • Channel Ad Platform Audits
              • Channel Roadmap Planning & Implementation
              • Channel KPI Reporting
              • Product data cleansing, taxonomyScope / ScaleYou will be working with multiple advertising channels across multiple sites
                • Channels: Google Ads or Microsoft Ads
                • Campaign Types: All (Audience, Display, DSA, Search, Shopping, Video)
                • Campaign Count: hundreds per channel
                • Catalog Size: -Tens of thousands of products, -hundreds of brands
                • Team: Individual contributor, but will work with other Analysts in the same channel
                • Ad Budget: Multi-million-dollar ad spendFounded in 1999 and based in New Orleans, iSeatz is a leading travel commerce and ancillary merchandising technology company for travel, financial services and entertainment brands.Focused on customization and backed by proven deliverability, reliable advanced analytics and travel lifecycle expertise, iSeatz sets the bar for a superb travel journey from the very first search. The award-winning iSeatz OneView platform meets brands exact requirements for delivering a highly personalized and engaging commerce experience that drives conversions, customer satisfaction and advocacy. iSeatz custom digital experiences allow prospective travelers to search, discover and book a spectrum of travel-related products. iSeatz travel technology solutions connect people to unique travel journeys, generating over $2.5 billion in annual sales for our partners each year from more than three million annual bookings. The iSeatz partner portfolio includes brands such as American Express, Air Canada, Amtrak, Expedia, and IHG.iSeatz is located on Magazine Street within the historic Warehouse and Arts District, with offices in the Intellectual Property (IP) Building. Our work space is dog friendly and designed in an open floor format allowing for maximum team collaboration. - provided by Dice

Keywords: Louisiana Economic Development, Baton Rouge , Channel Analyst (Google Ads and Microsoft Ads)., IT / Software / Systems , Baton Rouge, Louisiana

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