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Digital Media Coordinator

Company: Lapco Manufacturing
Location: Morgan City
Posted on: November 23, 2022

Job Description:

Description:
Reporting to the Marketing Manager, the Digital Media Coordinator will a pivotal role in implementing LAPCO's marketing & communications strategy. Significant responsibilities include creating, disseminating, and analyzing the effectiveness of web content across platforms including social media, email, websites, and apps.
Work Location: Morgan City, Louisiana
This Position is not Remote
Job responsibilities include but are not limited to the following:
Communicating about LAPCO's products and services to diverse audiences.


  • Ensuring consistency of messaging and branding across all websites and online platforms.
  • Copyediting online communications and providing other quality control checks, as needed.
  • Working with staff to ensure accessibility of all LAPCO digital content, ensuring that all digital media meets or exceeds applicable standards.

    Supports planning and implementation of LAPCO digit communication strategy, including social media and email campaigns.

    • Managing the organization's social media accounts and calendar.
    • Assisting in developing and implementing online advertising strategies.
    • Overseeing email outreach for various initiatives and synthesizing work into e-newsletters for LAPCO constituencies.
    • Developing and running regular analytics reports on online communications work across platforms and recommending and implementing adaptations based on findings.
    • Provide positive gain on product demand via digital marketing, including email marketing, SEO and PPC campaigns.

      Creates content and manages websites and blogs.

      • Managing and updating existing websites and blogs.
      • Supporting the development and launch of new websites and other digital communications tools.
      • Head in-house photographer duties including daily shoots for social campaigns.
      • Film and edit bumpers for broadcast and online distribution.
      • Produce and edit product videos, social media videos, and segments.
      • Proofread and edit video advertisements.
      • Designing online publications, tools, and other resources.

        Advises LAPCO staff and program participants on digital medial skills and best practices.
        Provides digital communications support for major conferences, meetings, and other events.
        Serves as a liaison between the marketing department and LAPCO-contracted consultants and vendors, including IT consultants, web developers, and online tool vendors.
        Provide administration and other ad hoc support needed.
        Requirements:
        PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIRED
        Education/Experience:

        • 2+ years' experience in digital media, marketing, or adjacent fields.
        • Bachelor's degree in Communication, Marketing, or equivalent experience
        • Skilled in Adobe Creative Suite.
        • Active on social media.
        • Knowledge of CMS.
        • Excellent copywriting and copyediting skills.
        • Highly organized.
        • Strong computer literacy.
        • Project management experience.
        • Strong attention to detail.
        • Knowledge of web analytics.
        • Strong presentation skills.
        • Proficient in Microsoft Office Suite-Outlook, Word, PowerPoint, Excel.

          Personal Characteristics:
          Excellent written and verbal communication skills.
          Action-oriented; drive results.
          Creative thinker
          Problem-solver
          Organized; resourceful
          Proactive and positive attitude.
          PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIRED
          Education/Experience:

          • 2+ years' experience in digital media, marketing, or adjacent fields.
          • Bachelor's degree in Communication, Marketing, or equivalent experience
          • Skilled in Adobe Creative Suite.
          • Active on social media.
          • Knowledge of CMS.
          • Excellent copywriting and copyediting skills.
          • Highly organized.
          • Strong computer literacy.
          • Project management experience.
          • Strong attention to detail.
          • Knowledge of web analytics.
          • Strong presentation skills.
          • Proficient in Microsoft Office Suite-Outlook, Word, PowerPoint, Excel.

            Personal Characteristics:
            Excellent written and verbal communication skills.
            Action-oriented; drive results.
            Creative thinker
            Problem-solver
            Organized; resourceful
            Proactive and positive attitude.
            PI195806000

Keywords: Lapco Manufacturing, Baton Rouge , Digital Media Coordinator, Other , Morgan City, Louisiana

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