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Sr. Analyst, Presonus

Company: Fender Musical Instruments Corporation
Location: Baton Rouge
Posted on: June 25, 2022

Job Description:

Within -Fender Musical Instrument Corporation's -("FMIC") global -Marketing -team, our mission is to serve players at every stage with products and brand experiences that fuel the pursuit of musical expression. -We are seeking a talented Sr. Analyst -to lead our PreSonus initiatives.
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument; it's a cultural symbol that resonates globally.
Fender is expanding its digital footprint with PreSonus. We are looking for a Sr. Analystwho will normalize marketing & product data to generate true insights, drive customer acquisition and retention. They will be an integral part of the Fender team and a key member in PreSonus growth. As a data-devoted member of the team, you will serve as an analytics expert to help the teams make better decisions through the development of relevant insights.
About the Job:


  • Will work closely with a diverse, cross-functional team including Marketing, Advertising, CRM, Product
  • Build retention models, acquisition funnels, brand health reports and strategy recommendations across the entire customer base of PreSonus
  • Build ad-hoc reports and recurring dashboards, including the setting up of goals and funnels, segmenting, monthly monitoring and analysis of areas to improve on and optimizing campaigns
  • Support consumer and business marketing initiatives involving behavioral targeting, A/B Testing and UI/UX optimization efforts
  • Help design & establish Lifetime Value (LTV) as a core business metric to drive planning and business prioritization decisions
  • Support all spectrums of the business from guidance to executives about KPI drivers to helping functional teams make data-driven optimizations

    -What you need:

    • 2-3 years of experience in analytics / business intelligence
    • Experience with Web Analytics tools (e.g Google Analytics, Adobe Analytics)
    • Experience with SQL
    • Experience with data visualization techniques and concepts
    • Experience with marketing attribution (preferably multi-touch)
    • Excellent written and verbal communication skills
    • Must be detail oriented, highly organized and resourceful
    • Subscription experience preferred

      About Fender Musical Instruments:
      Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender -, Squier -, Gretsch -, Jackson -, EVH -, Charvel - and Groove Tubes -, among others. For more information, visit -. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.

Keywords: Fender Musical Instruments Corporation, Baton Rouge , Sr. Analyst, Presonus, Professions , Baton Rouge, Louisiana

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