Digital Marketing Analyst II (Dallas, Texas)

Company: Acxiom
Location: Baton Rouge
Posted on: November 24, 2022

Job Description:

Acxiom is seeking an ambitious and motivated individual for a Digital Marketing Analyst II located in Dallas, Texas. The Digital Marketing Analyst II will work as a member of the Marketing Information Management team for one of our largest clients coordinating the implementation of their marketing campaigns. This role will primarily support measurement activities such as data validations, audience management, audience syndication, audits, brand safety controls, and own a centralized documentation repository working with all partners including Marketing, Decision Management, Acxiom Digital Campaign Operations, and multiple digital paid media partners (Agency, Audience & Data Management, Syndication & Onboarding, Ad Serving, Demand-Side Platforms).
WHAT YOU WILL DO:
Serve as primary support for audience management across multiple digital campaigns
Provide consultative support to client business partners in reviewing requirements, offering suggestions, and answering inquiries
Support digital campaign projects by administering meetings, manage agendas, timelines, and outcomes

Own the creation, sharing, and maintenance of a centralized documentation repository for the marketing team and partner processes

Work with Acxiom Digital Campaign Operations team to support successful campaign execution
Work independently, with strong follow-through, capable of owning and leading projects from end-to-end
Work a hybrid schedule with the ability to commute to an office in-person 2-3 days a week, working from home remaining days
WHAT YOU WILL NEED:
2-4 years of Paid Digital Media analytics experience within a Digital Agency, Publisher, or Advertising Technology
Digital acumen for digital paid media ecosystem, partners across demand side to supply side, with a focus on audience management, including knowledge on data onboarding, being able to quality check, manage controls, and audit

Experience with Digital Campaign and Data Management advertising technology platforms (i.e., LiveRamp Safe Haven, DV360, Amazon, Yahoo!, Trade Desk, Oracle, Adobe Audience Manager, CDPs, LiveRamp)

Extremely proactive, highly organized, excellent attention to detail, with proven ability to manage multiple tasks, across various projects across multiple partners
Strong verbal and written communication and presentation skills, with both internal colleagues and external clients
Technical literacy with ability to explain technical information and concepts to non-technical audiences
Ability to work seamlessly cross-geography and multi-functionally within an organization to accomplish objectives
Critical thinking ability, with experience working in a technical environment to solve business-related problems
Adapts to change well, ability to provide multiple solutions
Familiarity/expertise with SQL
WHAT WILL SET YOU APART:
Strong analytical curiosity and SQL skills
Strong audience data management skills

Experience with the financial services industry

Experience with Direct Marketing of credit card offers and understanding of legal and regulatory environment
Working knowledge of Database technologies and CRM concepts
Knowledge of Acxiom products
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com

Keywords: Acxiom, Baton Rouge , Digital Marketing Analyst II (Dallas, Texas), Professions , Baton Rouge, Louisiana