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Digital Marketing Account Analyst

Company: Click Here Digital
Location: Baton Rouge
Posted on: October 12, 2019

Job Description:

At Click Here Digital, our Account Analysts work with Consultants to monitor our digital marketing strategy that utilizes multiple channels to provide clients with the best return on investment. These channels include Search Engine Marketing (PPC), Programmatic Display and Video, Connected TV (OTT and CTV), Search Engine Optimization (SEO), Social Media Marketing, and Website Development.
The Account Analyst role will assist Consultants with various digital marketing campaigns. You must have a working knowledge of digital media terminology, ROI metrics, and understand the basics of paid search, social media advertising, and SEO.
Responsibilities and DutiesPlan and execute digital marketing strategies based on client goals and objectivesDaily communication with our account managers on advertising strategy and campaign performanceDaily optimization of campaigns through market research, bid optimization, and analysis of keyword reportsCompile campaign specifics, oversee daily and monthly budgets, campaign reporting and develop client-facing documentationAssist account team with report analysis, highlight insights, and regularly provide Monitor and analyze the effectiveness of marketing strategiesTravel for client consultations occasionally Develop and manage website contentMust be able to translate data from campaign performance results and create an easy-to-understand and actionable narrative for clientsCoordinate cross-functional teams to ensure the success of campaign delivery, performance, and execution
Required Skills and Qualifications5+ years of sales, marketing, and/or advertising experienceKnowledge of the automotive industry and processes, legal/law firm processes, and/or retail and e-commerce Basic understanding of SEM, SEO, Online Display, and Social Media marketingExperience with industry tools like Google Analytics, Google Search Console, Google Adwords, Kenshoo, Marchex, and Facebook Business Manager (or a strong willingness to learn)Proficient in Excel (creating pivot tables, organizing data, etc.)Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a clear manner to clientsHigh level of computer proficiency Proven ability to consistently meet monthly deadlinesMust be able to analyze data and identify trendsExcellent time-management and organizational skills Ability to work independently with limited supervision
Preferred QualificationsExperience in selling digital marketing solutions Bachelor's degree in Advertising, Business, or CommunicationsGoogle Certifications

Keywords: Click Here Digital, Baton Rouge , Digital Marketing Account Analyst, Professions , Baton Rouge, Louisiana

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